AI implementation · DTC ecommerce · Early cohort open

Consultants leave a deck. We leave infrastructure.

AI implementation for DTC ecommerce teams. We embed with your operators, build agents on your real stack, and hand over everything once your team can run them without us.

// Discovery is free · Fixed scope, fixed price · No follow-up sequence

// For DTC operators growing toward $2M–$50M  ·  No long MSA  ·  No vendor lock-in

What you keep on Day 91

6 deliverables
harness/Local-first platform, installed on your machine
agents/All automation code — MIT licensed, yours to modify
runbook.pdfFull spec, one page per automation built
training/Recorded walkthroughs for everyone we trained
audit-report.pdfFindings, decisions, and what to build next
admin/Every key and credential — transferred, ours deleted
Admin transferred Day 91 — we delete our access. Your team runs and extends without us.

What you keep on Day 91

6 deliverables
harness/Local-first platform, installed on your machine
agents/All automation code — MIT licensed, yours to modify
runbook.pdfFull spec, one page per automation built
training/Recorded walkthroughs for everyone we trained
audit-report.pdfFindings, decisions, and what to build next
admin/Every key and credential — transferred, ours deleted
Admin transferred Day 91 — we delete our access. Your team runs and extends without us.

Team certified

Runs and extends automations without us

// Who you're actually hiring

Not a sales team. The two operators who do the work.

Gabe Silva

LinkedIn

A decade in ecommerce operations, finance, and marketing. Has built and run data infrastructure, marketing automation, and marketplace strategy for growing DTC brands. Operator-side, not agency-side.

Joey LeClear

LinkedIn

Ten years scaling Google Ads accounts, growing spend profitably for ecommerce brands. Brings the acquisition discipline and account rigor that keeps an engagement shipping.

What you keep on Day 91.

Not a deck. Not a “phase two proposal.” Actual working software running on your own machine, owned by your team.

Book a scoping call
  • All agent code in a Git repository your team controls
  • Harness installed on your laptop — local-first, nothing in our cloud
  • Admin credentials transferred to your team — we delete ours at handoff
  • One-page spec for every agent: what it does, who owns it, how to fix it
  • Full runbook covering architecture, failure modes, and how to extend
  • A written list of the next 5 agents we'd build — with effort estimates, yours to use

Three things we build.

Every engagement produces all three. The mix shifts based on where your team is drowning.

01

The Engagement

$3,500 / month

Month to month · early-cohort rate

The Embed

We work inside your business — mapping the workflows that eat your team's time, building automations that handle them, and training your people to run and extend them. Month to month while we build. Most teams have agents in production within weeks.

  • Full workflow audit and opportunity mapping
  • Custom agents built on your actual stack
  • Live in production — not demos, not staging
  • Team training, runbooks, complete handoff

We price low to start because we'd rather grow with you than charge what the work is worth on day one. Early-cohort rate, locked while you're with us — it goes up for future clients.

Start an Embed conversation

02

The Platform

Free

Open · MIT licensed · no ongoing fees

Harness — free, and yours

Installed on your machine during the Embed. A local-first AI workforce framework — open, modifiable, running on your own Claude Max subscription. You own the folder outright. We leave it behind.

  • Runs on your laptop — Mac or Windows
  • Nothing leaves your machine — no data in our cloud or anyone else's
  • LLM calls go through your own subscription and quota
  • Modify or extend it without our involvement
How Harness works

03

Ongoing

$3,500 / month

Cancel any month · no lock-in

Ongoing — optional

When the build is done, keep us on to add agents and tune what's running. Same rate. No notice period, no lock-in.

  • New agents as your business grows
  • Monthly performance review and tuning
  • Priority support from the team that built yours
  • Cancel any month, no notice required
Ask about ongoing support

What moves the price

1.HeadcountMore people to interview and train = more of our time
2.Agent countMost engagements ship 6–14 automations; scope moves the number
3.Data complexityA clean Shopify + Klaviyo stack is faster than a custom ERP

Map → Build → Hand off.

No phase-two proposal at the end. The handoff is the point.

01

Map

We document every workflow and rank a build list by hours saved per dollar. You approve before we write a line.

02

Build

Top automations ship to production first. Shadow, then supervised, then autonomous. Working software early, not at the deadline.

03

Hand off

Admin credentials transferred, runbook delivered, your team ships an agent without us in the room.

// Your commitment

What we need from you.

We embed with one operator on your team. Here's what their time looks like across the engagement.

// Total: roughly 18 hours of team time across the full build

Kickoff & mapping

6–8 hrs

Founder

Discovery interviews and workflow review

1 hr each

Team

4–8 team members, one session apiece

Build phase

~30 min/wk

Founder

Go / no-go calls only

~2 hrs/wk

Team

One point person for standups and output review

Training & handoff

1 hr

Founder

Exit call — that's it

~4 hrs/wk

Team

2–4 trainees doing the work, not watching

Who this is for

  • DTC and ecommerce operators growing toward $2M–$50M
  • Teams drowning in repetitive, rules-based workflows
  • Companies already on a real stack — Shopify or Woo, Klaviyo, GA4
  • Operators who want to own the system, not rent a vendor

Who this isn't for

  • Pre-revenue brands still finding product-market fit
  • Enterprises over $50M with internal AI teams already building
  • Anyone looking for a tool subscription instead of working infrastructure
  • Teams that want us to run it forever — we build it to leave

Ammelio vs. the alternatives.

Ammelio

Traditional Consultants

Off-the-shelf AI Tools

What you keep

Working agents, the platform, and admin credentials

A slide deck and a phase-two proposal

A subscription and a vendor relationship

Code ownership

Yours, MIT licensed, in your git repo

They don't build code

Theirs — you rent access

Where it runs

Your own machine, your subscription, your quota

N/A

Their cloud, their margins, your data

Team after

Your operators ship new agents themselves

Dependent on consultants for anything new

The workflow stays a black box

Length

Fixed scope, finishes at handoff

"Ongoing strategic partnership"

Indefinite

Lock-in

None — ongoing is optional, cancel anytime

6–12 month MSA standard

Monthly subscription, forever

The guarantee

If your team doesn't have automations running on real production workflows by the end of month two, we keep working at our cost until they do.

We build this way on purpose — agents ship in production within weeks, not at the finish line. The clause exists because we stand behind the timeline, not because we expect to invoke it.

Book the scoping call

About Harness.

Harness is a local-first AI workforce framework — a native desktop app, an embedded SQLite store, and a small HTTP automation port that your mobile devices and external tools hit. It runs on your laptop, Mac or Windows, not ours. Agents are template-instantiated personas with file-backed memory, projects, and self-evolving skills. They drive Claude Code through your own Max subscription, on your own quota. We install it on your machine during the engagement, a Steward agent runs each morning to keep the project board honest, and everything the agents touch lives under one folder you own outright.

Why local-first

Nothing leaves your machine — no customer data, order data, or creative assets in our cloud or anyone else's
CLIs and API keys live in your own environment file, on your own device
Agents run on your Claude Max subscription and your quota, not a markup on ours
When the engagement ends, the folder is yours. There's nothing for us to switch off

What gets built

CX triage

Reads tickets, drafts replies, routes edge cases

Campaign intelligence

Audits Klaviyo flows, flags underperformers

Finance digest

Pulls P&L weekly, alerts on spend anomalies

Ops reporting

Shopify + GA4 into a Monday ops summary

Paid media audit

Scores Meta and Google creatives by ROAS decay

Ad-hoc automations

Whatever else eats your team's time

Ongoing support is optional. The lock-in isn't a thing.

About half our clients keep us on month-to-month. The rest run what we built and call us when they want more. Either path works. We don't sell renewals — we ship infrastructure and leave.

Book a scoping call See how it works

Questions we get on every call.

Real answers. If it's not a fit, we'll tell you on the call.

Book the call

The Embed is $3,500/month while we build, and ongoing support after handoff is $3,500/month — optional, cancel any month. Harness itself is free and yours to keep. This is an early-cohort rate: it's deliberately low because we'd rather grow with you, and it's locked while you're with us. Future clients will pay more. The scoping call ends with a clear picture of scope and timeline.

Roughly 18 hours of total team time across the full build. Most of it is up front — discovery interviews and workflow mapping. During the build, it's about 2 hours a week from one point person and a short go/no-go call from the founder. At handoff, it's your trainees doing the work while we watch, then us stepping out.

If your team doesn't have at least three automations running on real production workflows by the end of month two, we keep working at our cost until they do. No additional invoice. We build to ship early, so the clause is there because we mean it, not because we expect to use it.

Tell us what's broken.

30 minutes. We'll ask what eats your team's time and tell you, on the call, whether we can help. No follow-up sequence. No pitch deck. If it's not a fit, you get the next hour of your day back.

Reply within 1 business day  ·  No commitment  ·  No follow-up sequence